A lasting gallery archive for nature photographer, David Roberts

Services delivered

  • Branding & Identity
  • UI / UX
  • Visual Design
  • Front-end Development
  • WordPress Development

Like father like son, also a keen photographer. David is a natural when it comes to photography and has been getting a lot of recognition for his work. He's won several awards now and has had his photos appear on websites, billboards and advertisements for companies / charities like the Yorkshire Wildlife Park.

Scotland framed photo by David Roberts

David needed an identity and photography portfolio to showcase some of his favourite photos. Impeccable ones at that!

We created the name "Photoscoper", and me and my friends Jeroen & Kasper Van Eerden (Brothers), created a series of identity concepts. This was the chosen route which led on to brand application to get a larger overview for the expression of ideas and what it could look like.

Website Design & Development

The websites main purpose to showcase some of his amazing photos that he'd captured over the years. It was to enable him to start getting recognition in the photography world also.

I carefully thought of and mapped out wireframes and user journeys to detail how users will use the website. After that, I did all the visual design as you'll see below...

Original Homepage

The original homepage concept consisted of featured photos, clear navigation and the latest photos added to the gallery.

If you take a look at the live website at you’ll notice a small change. The navigation under the main hero now doesn’t contain categories. Explained below…

The Gallery

David decided that he may not have enough photos of each individual animal type (category), so we decided to remove categories altogether.

The solution was to have a single gallery page with a masonry grid to show all the photos across a series of pages. When a user clicks on a photo of interest, they’d be taken to a page as shown below…

Viewing of a photo

Whilst designing the page for the viewing of a photo, I soon realised that maintain a specific layout would constrain the viewing ability of the image. So I implemented a layout changer.

Depending on whether the photo is a landscape or portrait, would determine the placement of the inquiry form. We originally thought this could be a CRO sacrifice, but it actually turns it isn’t. Users are more accepting to the layout change because they get a larger view of the photo without the need to click again.

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