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Phone / Whatsapp+44 7355 05 2347

I bring the unexpected to brand and digital experiences

I'm Adam Roberts, senior brand / product designer & senior developer with over 25 years of experience working globally.

I have worked across many industries and I have a big love for SaaS, Product, Fintech, AI, Aerospace, E-Commerce, Mobile and Immersive experiences.

Availability
Immediate for freelance, contract or full-time. Jump on a quick call.

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I have helped agencies win countless awards for many projects, however these are awards I've won for myself. I was previously a judge at CSSDA for 2 years and they put my face in the CSSDA Greatest Clicks 2010-16! If you need another reason to trust me, ask my mum.

Supervoice is an invoicing app which started out as a side project to test my abilities, learn new things along the way and create an application that I could use in my day to day life.

Throughout the journey, I could see the value it would have, so I decided to turn it into a SaaS product, that would be perfect for freelancers and small businesses.

Role

Co-founder, Designer, Developer

Delivered

Design direction, Strategy, Branding, UI / UX design for the marketing site + web app, 3D Modelling, Front-end Development in React / Nextjs + Supabase, Stripe & Emailjs. The first version of the app was in plain CRA + Firebase.

Year

2024

Agency

12 Studio

Not live

Photoscoper is the brand of award winning nature photographer, David Roberts; yes, my dad. The project is something I’m proud to continue to work on and evolve, I consider it a piece that allows for experimentation, but also to allow myself to grow.

Everything inside this project, I created from scratch. Brand, Design, UX flows, web development, Sound, 3D, Animations, Webgl. I poured a lot into this and I’m so happy to take home my first FWA Site of the Day. I’d never submitted before.

Role

Designer + Developer

Delivered

Creative direction, Strategy, Branding, UI/UX Design, 3D Modelling & Animation, Prototyping, Front-end Development in React/Gatsby with Threejs, GSAP + DatoCMS. Adding Snipcart soon.

Year

2023

Agency

12 Studio

Visit

Playland is an adventure theme park in Rye, USA. Working with the team at L+R, I created various design directions for the website experience and collaborated on the chosen concept.

I strategised the development process, then built the website in React using Gatsby on the front-end for impeccable performance, focusing on subtle animations and clean - digestible content.

Role

Lead Designer + Lead Developer

Delivered

UI / UX design, Front-end Development in React / Gatsby + DatoCMS

Year

2023

Agency

L+R

Visit

Salty Gamer is a side-gig idea I had where I wanted to flex and brush up my 3D skills and just do something different to the norm with eCommerce.

Being a big game lover, I crafted this unique dropship for limited edition gamer merchandise. I also designed the first products, and this is set to launch in late 2024.

Role

Co-founder, Designer, Developer

Delivered

Design direction, Strategy, Branding, UI / UX design, 3D Modelling & animation, Prototyping, Front-end Development in React / Gatsby + Shopify.

Year

2023

Agency

12 Studio

Not live

Seek Ventures offer investment opportunities in game-changing businesses from founding to IPO, with a focus on software, internet, climate and crypto.

I worked with Joe Taylor to rethink their global brand image with a new brand identity system, brand guidelines, copywriting by Typefully and an interactive website.

Role

Designer + Developer

Delivered

Branding, Brand strategy, UI/UX Design + Front-end Development

Year

2022

Agency

12 Studio

Visit

I worked with Levin Riegner to develop a website that promoted the new arm of the agency; targeting luxury brands. While I only provided development, it was a great operation to learn more about the depths of React.

I constructed the foundation of the site in Gatsby with a headless CMS. Don't let the simplicity deceive you. Under the hood there lives harmony in the complex challenges I faced. Any button you press, answer you give, CTA to press, changes the content on the site, the flow of the components as well as the dialogues within the conversational chat forms. Multiple actions to targeted content to multiple possible dialogues.

Role

Front-end Developer

Delivered

React / Gatsbyjs + DatoCMS

Year

2021

Agency

L+R

Visit

Ember Sword is an MMORPG game that needed assistance with their second iteration of the game's website; to tell the story and invite people to discover what the game is about.

While I was working at Fortnight, I took lead on bringing this project to life. The studio provided concept art and I sketched out an idea for the homepage artwork. While that was being produced by the game studio, I created sitemaps, user journeys, stateful assets like unique button styles and other elements that I used to formulate my initial concept. Created several internal pages for the site, including mobile UI/UX design then provided a development handoff.

Role

Lead Designer

Delivered

Art Direction, UI/UX Design, Prototyping

Year

2020

Agency

Fortnight Studio

Not live

One of the first projects I worked on at Fortnight was a full design process from sitemaps and user journeys, UI/UX and prototyping and testing to creating a technical direction on how to approach the web development, then actually building it.

Joe Barbieri created the branding and illustrations, paired with my digital direction, we created a really cool user experience for the shop. I did all the UI/UX you see plus a bunch of internal pages.

Only a few weeks into learning React, I decided to build it in that, with Gatsby on the front-end, Shopify on the backend for product data and purchase flow, then DatoCMS for the content management. I also built a custom on-site search, similar to algolia. Lot's of exciting features on this one and I can't wait to do another just like it.

Role

Product Designer, Developer

Delivered

Creative Direction, UI

Year

2019

Agency

Fortnight Studio

Not live

Archive of still-nice design/dev projects

Unhurd Mobile App

Role

Lead Designer

Delivered

UI/UX Design, Prototyping

Year

2021

Wondrwall App

Role

Designer

Delivered

Research, UI / UX Design

Year

2021

Onigo

Role

Brand Designer, Lead Designer

Delivered

Brand Identity, Brand Guidelines, Social Assets, Digital Strategy, UI / UX Design, Prototyping

Year

2021

Buses for Sheffield

Role

Lead UI/UX Designer

Delivered

Digital strategy, Research, UI / UX Design, Prototyping & Testing

Year

2019

Morgan Highland & Land

Role

Strategist, Designer + Developer

Delivered

Digital strategy, UI/UX Design, Front-end Development

Year

2019

Plas Y Brenin

Role

Designer + Developer

Delivered

Digital strategy, UI / UX Design, Front-end Development + WordPress CMS

Year

2017

Maria Akerberg

Role

Lead Designer

Delivered

UI / UX Design

Year

2016

British Online Archives

Role

Designer

Delivered

Brand concept + UI Design

Year

2016

Accredible

Role

Lead Designer

Delivered

Branding, Design strategy, UI/UX Design

Year

2016

Media Layer

Role

Lead Designer + Developer

Delivered

Design direction, Digital strategy, UI/UX Design, 3D, Front-end Development

Year

2015